At first, we conducted an in-depth interview with top management, which helped us shape our vision of the company and answered our key questions. Next, we analyzed the market, competitive space and formed portraits of the target audience.

According to the results of the research, we realized that it was necessary to maintain the continuity of the company with the previous style, since among the customers the Transgroup group was recognizable. At the same time, it was required to stand out noticeably in the competitive space.

The basis of the image of the brand name is the transport container. By breaking it into elements and deleting unnecessary details, we got a pattern that looks like a barcode. A pattern can symbolize both a group of people and containers located in series. With proper use, a similar system can be applied to any media.

As a result, a sign will be obtained from the system, which is also based on the letter T. By adding a descriptor and a status line to the sign, we get the company logo.

For business cards, a separate system was invented with different back side patterns for different positions in the company. In addition, various printing technologies were applied. So the company was able to stand out even more among competitors.

At the final stage, we developed a guide for using the logo and identity elements.

Within the project, more than 20 identity media were developed, including a manual for the production and printing of these media was prepared.