ASR Uglesbyt
ASR-Uglesbyt is engaged in the wholesale of coal and works with enterprises in Kuzbass. The company was included in the rating of RBC: 50 fastest growing companies in Russia. In connection with the brand update, a new corporate website was required. With this task, company representatives came to our studio. The result is an updated ASR-Uglesbyt website with a calculator.
We began with research. We conducted an in-depth interview with the management of the company, analyzed the market and competitors, and also held a creative session. The client wanted the site to be simple, but at the same time stand out among competitors.
Based on the results of the creative session, we proposed to implement a non-standard coal calculator on the main page. The calculator has the ability to select various parameters and visualize the final product.
Having supplemented the page with animations, we designed the main page that was different from competitors.
Unified style of all pages has created a design system with similar creative solutions.
Any page of the website ends with an order form.
The site easily adapts to any device.
